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PGA British Columbia Golfathon for ALS Presented by Pacific Blue Cross

St. Eugene Golf Resort and Casino 2024 Press Release

FOR IMMEDIATE RELEASE

July 9th, 2024


Three Golfers Play for 16-Hours Raising Over $2.9K for

St. Eugene Golf Resort & Casino’s 2024 PGA Golfathon for ALS

 

Cranbrook, British Columbia – Since 2005, PGA of BC members have raised over $2.5 million to benefit thousands affected by ALS in British Columbia and the Yukon during June’s ALS Awareness Month. This year, golf professionals throughout BC once again supported the 19th Annual PGA of BC Golfathon for ALS, presented by Pacific Blue Cross.

St. Eugene Golf Resort & Casino and PGA of BC golf professionals played from sunrise to sunset to complete as many holes as possible to raise awareness and funds for the ALS Society of BC. Their golf day started on June 27 at 5 AM until 9:04 PM on June 27. Golfers Mike Pearson, Ryan Chernuska and Cindy Soukoroff played for a collective total of 246 holes in their fundraiser.

“We are very grateful to be able to participate in this event annually to raise awareness and funds for the ALS Society of BC. Through the years we have become aware of so many connections that have been affected directly within their own families or know of other who have been affected. We play for each and every one of you.” – Cindy Soukoroff

St. Eugene Golf Resort & Casino was one of 37 golf facilities participating in the BC fundraising event. This year commemorates their 10th year of participation, during which they have raised $21.5K. Their objective for this year’s fundraising drive was to achieve $5K. Currently, St. Eugene Golf Resort has raised over $2.9K towards their target goal. If you’re in a position to contribute, we would be incredibly grateful if you could donate to help the local golf professionals reach their target goal by the end of the year. Every little bit counts, and your support will make a meaningful impact. Donate Today!

St. Eugene Golf Resort & Casino – 2024 Golfathon

One hundred percent of the event’s net proceeds will remain in British Columbia and the Yukon, directly supporting individuals living with ALS, providing essential patient programs and services, and funding ALS research through the PROJECT HOPE. These funds have helped establish a state-of-the-art Amyotrophic Lateral Sclerosis and Related Disorders (ALSRD) Clinic, which is now open and located at the University of British Columbia’s (UBC) Djavad Mowafaghian Centre for Brain Health. This clinic is a beacon of hope for ALS patients, their families, and caregivers, promising a brighter future through comprehensive support and tailored care for individuals with ALS and related motor neuron diseases, including assessment, intervention, and consultation services.

An ALSRD Clinical Research Team, a key part of PROJECT HOPE, will invite patients to participate in cutting-edge clinical trials and research initiatives. These initiatives are at the forefront of the search for a cure for ALS, and the team’s work is instrumental in expanding knowledge of the disease. Dr. Erik Pioro Professor of ALS Research is working tirelessly to establish an exceptional team, and progress is well underway, with the hope that it will become operational soon.

“Golf is a sport I’m passionate about and ALS is a cause close to my heart,” says Jay Janower, Sports Anchor/Reporter, Global News BC “My friend’s mom battled ALS so raising funds for patient services is near to my heart. It’s the reason I welcome the opportunity to become a part of the hugely successful PGA of BC Golfathon for ALS as its Ambassador.”

Jay Janower,

Ambassador for PGA of BC Golfathon for ALS.

A powerful multimedia campaign on CORUS’ Global BC helped to increase awareness and participation. An engaging PSA video was broadcast on the network and shared across our social media platforms using the event hashtag #GolfathonForALS. This initiative generated strong awareness, encouraged involvement and community unity, and raised funds to aid the cause.

Click Here for Golfathon Content Assets


For more information, please contact:
Navin Autar
Communications and Social Media Coordinator
ALS Society of British Columbia
Phone: 1-800-708-3228 Ext. 231
Email: [email protected]
Website: https://www.golfathonforals.com/

About the ALS Society of BC: ALS BC was founded in 1981 by Dr. Andrew Eisen, ALS patients and family members to meet the physical and emotional needs of people living with ALS and their caregivers. Our mission is to cure ALS through funding research, while advocating for and supporting people living with ALS.

PROJECT HOPE: Under the leadership of neurologist and ALS researcher Dr. Erik Pioro, PROJECT HOPE emerges in 2024 as a pioneering initiative with a bold and visionary agenda for the next 3-5 years. Our mission is to ignite a beacon of hope for everyone touched by Amyotrophic Lateral Sclerosis (ALS)—from patients and their families to caregivers, clinicians, specialists, researchers, and beyond. At the heart of our efforts are the individuals bravely facing ALS, to whom we dedicate our unwavering commitment to making a significant difference.

About ALS: Amyotrophic Lateral Sclerosis (ALS), also referred to as Lou Gehrig’s Disease, is a fatal neurodegenerative disorder that affects the person’s motor neurons that carry messages to the muscles resulting in weakness and wasting in arms, legs, mouth, throat and elsewhere. Typically, the person is immobilized within two to five years of the initial diagnosis. There is no known cause or cure yet, but there is hope through the ALS Society of BC.

 

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ALS can hit anyone, at any time, regardless of age, gender or ethnic origin. The average life expectancy after diagnosis is two to five years. Support equipment costs an average of $150,000.00 per patient; nursing and/or home care costs are up to 10 times that amount.

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